A Parallel Cultural Experience During PGA Show Week: Heritage, Innovation, and Representation in Golf — Orlando, Florida, January 2026 at the African American Golf Expo & Forum
The intersection of heritage, culture, and sport will come alive in Orlando, Florida, during the PGA Show week in January 2026. The African American Golf Expo & Forum promises to be a vibrant showcase of diversity, innovation, and the rich history of Black golfers. As the golf community continues to evolve, this event stands as a beacon, celebrating representation and forging connections among golfers from various backgrounds.
Ebony Greens: Redefining Golf Culture
At the heart of the African American Golf EXPO & Forum will be the celebrated Black-owned golf apparel brand, Ebony Greens. Founded by Roderick Shawn Summerville, the brand aspires to redefine modern golf culture through a lens of Afrocentric storytelling and innovative design. By intertwining heritage with performance, Ebony Greens aims to create apparel that serves not only on the course but also translates into everyday life seamlessly.
Summerville emphasizes: “Golf has always been about tradition. Ebony Greens is about expanding that tradition—making the course a place where culture, history, and excellence coexist.” This vision resonates deeply within the golf community, inviting a broader demographic to embrace the sport and its associated lifestyle.
The Unique Offerings of Ebony Greens
The uniqueness of Ebony Greens lies in its commitment to authentic cultural representation. Each piece of apparel is crafted with performance-first construction, ensuring that comfort and mobility are prioritized for modern athletes. The designs are more than just clothing; they are statements of identity and pride, inviting individuals from underserved communities to forge their paths in golf.
The upcoming 2026 collection, “The Links to Our Roots,” introduces the micro-collection titled “Heritage on the Green.” This collection speaks volumes—blending retro-geometric prints and modern golf silhouettes while drawing from aerial landscape inspirations. The aim is clear: to create apparel that is both timeless and contemporary, ensuring that wearers feel a connection to their roots while embracing the future of golf.
About the African American Golf Expo & Forum
The African American Golf Expo & Forum is dedicated to enlightening and empowering African Americans and people of color within the $102 billion golf industry. Despite the underrepresentation—African Americans currently make up less than 3% of the industry—the EXPO has grown since its inception in 2021. It has been hosted in various cities including Atlanta, Charlotte, Louisville, and West Palm Beach, attracting over 2,000 attendees and generating an economic impact nearing $2 million.
Organized by Jim Beatty, CEO of Jim Beatty Golf Ventures, the exposition aims to uncover job and business opportunities within the industry, bridging the gap and opening doors for future generations. The 2026 event runs from January 21 to 24 at the Orange County Convention Center in Orlando, coinciding with the PGA Show, providing unparalleled opportunities for attendees to network and gain insights.
The EXPO is more than just an event; it’s a movement working diligently to create a more inclusive golf community that acknowledges its past while paving the way for future excellence—a space where every voice is heard and every story matters. Visitors can stay tuned for the latest updates on events, schedules, and more by visiting www.aagolfexpo.com.
