Discovering Young Talent in Rapid City
RAPID CITY, S.D. — The vibrant energy of young entrepreneurs was on full display during the second annual Black Hills Kid-Made Market, held at the Central States Fairgrounds. Hosted by Pennington County 4-H, this event showcased a variety of creations from local kids, including baked goods, leather crafts, handmade jewelry, pet treats, crocheted items, and even a published book. The market served as an opportunity for young creators to put their skills to the test and receive real-world feedback from customers.
Evolving with the Times
Visitors and vendors alike have noted a significant evolution in the 4-H program, which traditionally focused on agriculture education. Branden Heid, a dedicated 4-H dad, remarked on how the organization has broadened its reach to encompass a wider range of interests. “What we’ve seen with the other kids is that they’re broadening their level of things that you can do compared to how they used to,” Heid said, reflecting on the diversified offerings that appeal to modern youth.
A Community Initiative
Tables at the event were provided free of charge to 4-H members, while inviting community members to participate as vendors. This community-focused approach has set Pennington County 4-H apart from other programs. Ashlynn Wellman, a member of the organization, shared her perspective on this inclusivity: “4-H is more family-oriented, which is really cool because I can do it with my parents, I can do it with my sister, and we can do it as a group and meet other families versus just individualized.” This emphasis on family involvement creates a supportive network for aspiring entrepreneurs.
A Range of Activities
Beyond the market, kids in Pennington County 4-H engage in various activities such as livestock judging, dog shows, and shooting sports. These programs are designed to embody the organization’s “learn by doing” philosophy. Encouraging young entrepreneurs, Wellman offered some motivating words: “Anything you have, just bring it forward. It might not be your best, but the more you work on it, the better it gets. Before you know it, you’ll be a huge table with everything you want.” Her advice reflects a growth mindset that is essential in entrepreneurship.
Joining the 4-H Community
The Pennington County 4-H operates out of its building on the Central States Fairgrounds, located at 601 E. Centre St. in Rapid City. Families interested in getting involved or learning more about the program can reach out by calling (605) 394-2188. This initiative not only fosters entrepreneurial skills but also strengthens community ties by encouraging family participation and mentorship among peers.











