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Screenshot from Kevin Ross and Rolling Out’s “This Winter” visual
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Music video for “This Winter” by Kevin Ross
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Key Takeaways
- Kevin Ross’ “This Winter” blends soulful R&B with a message about love and connection during the holidays.
- The single is the first official release from Rolling Out Music, launched through the acquisition of MusicXchange.
- The video tells a long-distance love story that ends in a surprise reunion, echoing the song’s themes.
Kevin Ross is getting listeners in the holiday spirit with his latest single, “This Winter.” This smooth and soulful record not only captures the essence of the season but also marks the debut release from Rolling Out Music, the new label venture under the Rolling Out brand.
At the heart of “This Winter” lies a powerful message: choosing love over luxury during the holidays. Built around tender harmonies and warm production, Ross’s infectious chorus resonates with listeners: “There’s one thing on the top of my list today, all I need is love for Christmas, that’ll be enough for Christmas, said you ain’t gotta wrap it up for Christmas, ’cause all I need is love for Christmas.” These lyrics lay the groundwork for a song designed to be shared with someone special, whether you’re cuddled up at home or separated by distance.
The visual presentation of “This Winter” beautifully complements the song’s themes. It portrays Ross singing to his partner over a video call, highlighting the longing that often accompanies long-distance relationships. As nostalgic holiday imagery fills the screen, the narrative culminates in a heartwarming surprise reunion, when Ross shows up at her door with flowers. This tender moment encapsulates the song’s central idea: love is truly the best gift one can give or receive.
Excitement buzzed around the release as Ross took to Instagram to share his thoughts, stating, “Excited about this collaboration with @rollingout x @rollingoutmusic to give back and spread love this holiday season. ‘This Winter’ drops on Friday.” This sentiment underscores the collaborative spirit driving the project.
Rolling Out Music arrives, backed by MusicXchange acquisition
What makes “This Winter” particularly significant is its role as the official launch of Rolling Out Music. This new venture coincides with the company’s acquisition of MusicXchange, a platform founded by Dennis McKinley. Spearheaded by Rolling Out founder Munson Steed and entertainment executive Richard Dunn, this initiative aims to redefine how music and media intersect.
“Rolling Out Music is an extension of our commitment to culture, creativity, and innovation,” Steed remarked. “By bringing MusicXchange into the family, we’re creating a new model for artist empowerment that blends media, technology, and storytelling into one creative ecosystem.” This vision sets the stage for a vibrant future where artists can thrive in a holistic environment.
Looking ahead, the label plans to launch new projects, performance events, and even a national talent search in 2026. This strategic expansion aligns with Rolling Out’s mission to amplify Black creativity through music, media, and film, offering exciting prospects for artists and fans alike.
