Rolling Out Music: A Bold New Chapter in the Music Industry
Rolling Out Music is set to make waves in the music industry with the launch of its new imprint, featuring the heartfelt holiday single “This Winter,” created in collaboration with the talented singer-songwriter Kevin Ross. This initiative signals a transformative shift for Rolling Out, as it aims to construct a collaborative, creator-centered ecosystem across major cultural hubs starting in 2025.
A Unique Partnership
Rather than being just another artist-label relationship, the collaboration with Kevin Ross positions him as both a strategic partner and a non-traditional stakeholder. His established influence in the R&B and hip-hop genres makes Ross an ideal voice to kick off this new vision. The release of “This Winter” is not merely a holiday single; it’s a powerful statement about community, celebration, and artistic expression.
Expansion into Music
As Rolling Out launches this imprint, it marks the formal transition of the company from its long-standing media career into a robust music vertical. Following the debut of “This Winter,” Rolling Out Music plans to unveil an array of original music projects, live performance events, docuseries, and sync-focused releases that will span across culturally rich cities such as Atlanta, Detroit, Los Angeles, Philadelphia, Miami, and New York.
Cultural Events and Content
Each market within this expansion will showcase its own unique blend of content and culture. This targeted approach reflects Rolling Out’s mission to uplift Black creators and reshape the narrative of music-driven storytelling in diverse communities. By customizing content to fit the cultural fabric of each city, Rolling Out Music not only hopes to resonate more deeply with local audiences but also to foster a sense of belonging and cultural pride.
Creative Acceleration vs. Traditional Labeling
In a refreshing pivot from the traditional music industry model, Rolling Out Music aims to function as a creative accelerator. This innovative approach allows artists, producers, and cultural innovators to collaborate flexibly, emphasizing impact and visibility over competition. The imprint seeks to rethink how cultural work is financed, promoted, and distributed, leveraging the digital landscape’s boundless opportunities for audience engagement.
A Legacy of Empowerment
With 25 years of experience, Rolling Out has carved a significant space as a Black-owned media powerhouse focused on cultural, experiential, and tech-driven innovations. Under the leadership of Munson Steed, the brand has established a national footprint through digital content and immersive events that celebrate and elevate Black voices. This strong foundation serves as the backbone of the new music imprint, intertwining established storytelling strategies with community-rooted creative partnerships.
Celebrating Art and Identity
For decades, Rolling Out has played a crucial role in shaping dialogues around identity, art, entrepreneurship, and social impact. The launch of Rolling Out Music brings that ethos into the realm of music, amplifying cultural narratives while empowering voices. This alignment with the company’s broader mission of building opportunities for Black creators is a testament to its continued commitment to cultural storytelling.
Early Momentum with “This Winter”
“This Winter” is poised to introduce the imprint’s philosophy through a seasoned artist whose work resonates deeply within the R&B and hip-hop landscapes. As the launch date nears, it becomes clear that Rolling Out Music is gearing up for a promising start, as it prepares to unveil its upcoming lineup of releases and live showcases in 2025. The warm reception of this holiday single serves as not just a precursor, but a harbinger of greater things to come.
The Future of Rolling Out Music
As anticipation builds around the imprint’s future offerings, Rolling Out Music encapsulates a vision that honors its storied legacy while embracing innovative approaches to music and culture. If “This Winter” is the spark, the year ahead promises to be a wide-ranging expansion anchored in storytelling that both cherishes and advances culture.
With this dynamic launch, Rolling Out Music is ready to redefine the music landscape, positioning community connection and creator collaboration at the forefront of its mission.
