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Kwanza Jones at The Apollo Theater in New York City
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Key Takeaways
- A national roadshow called “Culture in Motion” will launch in January 2026, led by the Apollo Theater and Kwanza Jones.
- The “SUPERCHARGED® Boost Bus
” will serve as a mobile hub for performances, storytelling, and community programming in major U.S. cities. - The initiative is supported by a multi-million-dollar investment and focuses on expanding arts access and amplifying local voices.
This week, the Apollo Theater and multidisciplinary artist-philanthropist Kwanza Jones announced “Culture In Motion,” a new national roadshow set to kick off in January 2026. Unveiled on Giving Tuesday (December 2), this initiative intends to build upon the Apollo’s nearly 100-year legacy by delivering arts programming, creative engagement, and community empowerment across neighborhoods in the United States.
The project, receiving a multi-million-dollar investment from the Kwanza Jones & José E. Feliciano Initiative, represents the first wave of its Producing Partner Program. After a meticulous selection process, the Apollo was chosen for its historic role as a cultural institution that centers on Black creativity and community impact. This partnership exemplifies the “Impact Multiplier” model—combining funding with strategic guidance and operational support to create a broader network.
At the heart of this effort is the “SUPERCHARGED® Boost Bus”—a custom mobile hub designed to bring the Apollo’s artistry, performances, storytelling, and the exhilarating atmosphere of Amateur Night directly to local communities. The programming will focus on four key areas: arts access, community engagement, empowerment experiences, and a fusion of heritage with next-era innovation.
Kwanza Jones speaks on “Culture In Motion”
In a recent press release, Kwanza Jones shared her vision: “The Apollo has always been more than a stage. It’s a space where people use their voice, own their power, and take action. I’m excited that this roadshow will help even more people create their own Apollo story—one that starts right where they are.” Apollo President and CEO Michelle Ebanks emphasized that this collaboration aligns seamlessly with the organization’s vision for the next century, aiming to expand access and fortify community connections nationwide.
After a vibrant send-off celebration in Harlem, the tour will embark on its national journey, first stopping in Los Angeles during Grammy Week. From there, the Boost Bus will travel to cities across California, including Long Beach, Inglewood, San Diego, San Francisco, Oakland, and Sacramento. Additional stops are slated for Chicago, Atlanta, Miami, Washington D.C., and more, with exciting international destinations being considered for 2027.
For organizations interested in participating or hosting a Roadshow activation, more information can be found at boostbus.com.
